The founder of LocoLink, Edwin Chong grew up witnessing the disparity between urban convenience and rural access to essential goods in Sabah. This experience inspired a vision to bridge this gap and uplift rural communities without compromising their unique character. With a background in business strategy and a passion for social impact, the founder aimed to create a company that could not only provide quality home improvement products to underserved areas but also foster sustainable growth, community empowerment, and shared prosperity.

The founder assembled a diverse team, including Maria & Chen, operations expert, and Keong, a tech visionary, to build LocoLink with empathy and collaboration at its core. In 2023, LocoLink launched its first stores in rural Sabah, transforming them into community hubs that combined retail with educational initiatives to empower residents. These stores serve as bridges between modern innovation and local values.

LocoLink’s mission is to ensure that rural communities don’t have to leave their hometowns for better opportunities. The founder aims with goal of opening 100 stores across Southeast Asia to boost local employment, sustainable development, and community pride. LocoLink embodies the founder’s belief that with access to the right tools and opportunities, every community can flourish.